In my experience with clients, and in talking with numerous business owners, I’ve narrowed down 7 things you need to love in order to truly love your website. You need to love how it looks, love the way it works, love its ability to serve your business, love how secure it is, love using it and love how much your visitors love it. You also need to LOVE your website designer!
Let’s jump in to Part 1 – Love how it looks
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs. When I was choosing a name for my web design company I choose ArtSci Designs to reflect both sides of professional design. I had some fun trying to turn it in to a dictionary definition.
ArtSci (art-see) adjective
1. the state of being in which a thing is simultaneously appealing to the visual senses and fully effective in it’s technical aspect
2. harmonious fusion of creativity and organization
3. fun and functional
Origin: 21st Century Geek.
Here are a few things to ask yourself, or your website designer: Is my website designed to work well with all modern browsers? Are we using table-less design with well coded html and CSS styling? Does the overall design work well with the page content? This list could go on and on.
Your Company Logo
Can you picture the logos of these companies? Apple, Nike, Bank of America, UPS, Amazon, PayPal and WordPress? These companies have logos that we remember. Does your company have a memorable logo or signature graphic? Developing one is not an easy task, and if you need help with this there are some great logo design companies who can assist you.
Color Theory 101
“Color is so powerful – it creates emotional impact, makes your designs more memorable and even makes a statement about what your brand stands for.” – Erin Feree, Brand Style Design.
Whether you are simply adding colored text to an image or creating a new color scheme for your brand or website, a better understanding of color theory and the importance of color will serve you well.
Does your business “own” a color? When we think about the companies above with memorable logos, we can also envision the colors used in their branding. I think the emotional impact that color can make is fascinating! Here is a short list of colors and feelings associated with them. We all have our favorite colors when it comes to home decor or how we dress, and it is important to consider more than personal preference when selecting business colors. You can read more about the meaning of color at the Color Wheel Pro website.
- Red: Passion, Love, Anger
- Orange: Energy, Happiness, Vitality
- Yellow: Happiness, Hope, Deceit
- Green: New Beginnings, Abundance, Nature
- Blue: Calm, Responsible, Sadness
- Purple: Creativity, Royalty, Wealth
- Black: Mystery, Elegance, Evil
- Gray: Moody, Conservative, Formality
- White: Purity, Cleanliness, Virtue
- Brown: Nature, Wholesomeness, Dependability
- Tan or Beige: Conservative, Piety, Dull
- Cream or Ivory: Calm, Elegant, Purity
A Match Made in Heaven
Have you ever known someone who was color-blind, or with little fashion sense, who just couldn’t seem to put the right colors together? The human eye seems to just “know” when certain colors look right together.
From Art 101, you may recall the color wheel. Harmonious color schemes are those where the colors are equally spaced around it. You don’t have to guess which colors to use together. There is a mathematically relationship between those that “belong together.” I think it’s really awesome how so many colors found together in nature are also a perfect match mathematically.
Thankfully, we don’t have to pull out our calculators or actually “do math” here because there are several free, fun and easy to use tools online that do the hard work for us. Many of them will help you develop a perfect color scheme from either a starter color or an image. Here are some of my favorites:
Cheri’s Short List of Online Color Tools
Images and Graphics
A webpage with some images on it is certainly more interesting to look at than one that’s simply text. If a picture is “worth a thousand words,” then we need to be sure those 1000 words are saying the right thing. Here are some things to keep in mind when choosing images for your website.
- Tone – Know when to use serious, playful or humorous ones.
- Uniqueness – Be careful with stock images. Customize them.
- Relevance – Make sure that your image supports your written content.
- Audience – Choose images your website visitors can relate to.
- Image Rights – Always check licensing information.
Sources for stock images:
Font and Typography
Earlier this year Smashing Magazine published an article called, “Typography Guidelines And References” that compiled several of their posts on this topic. If you want to learn more, I suggest reading it. Or, you could watch “Helvetica” and post a movie review!
One of the biggest things to keep in mind is not to mix and match fonts. Choose one font you will use consistently across your website. A common exception to this rule is using different fonts for page titles and headlines.
If you haven’t explored Google fonts yet, check them out! They are “easy” to add to your website and open up a whole new realm of possibility. Caution: these can take as much time playing with as the color scheme tools.
My goal at the end of all web design projects is for our clients to say, “Wow, Cheri, I LOVE my website!” If you aren’t feeling enough website love, we’d be glad to help you. The first step is to request a Website Checkup.